I was tasked with creating a marketable identity for an organization or movement that I was passionate about. I had read about the waste and pollution of the fashion industry and therefore chose to create an advertising system in support of sustainable fashion. This involved the development of a logo, poster, print piece, website, and social media posts that would be unique to the brand and bring attention to cause it supported.
I wanted the logo for this organization to convey the ways someone can support the organization: reducing, reusing, and recycling, while also showing a love of fashion and a love for the environment. I used the model of the common recycling sign to show the ways to support the cause in reducing, reusing, and recycling. I then made each arrow an aspect of why switching to sustainable fashion is important: environment, fashion, and love. The image of the hanger rounds out the image to show the combination of the fashion aspect and environmental importance of the organization.
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Brainstorm Sketches
First Concept Mockup
Second Concept Mockup
Final Logo
